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DoReMe

AI-enhanced product imagery across a mixed catalogue of bags, apparel and accessories, prepared for marketplace listings and campaigns.

DoReMe
IndustryConsumer Brand / D2C
ScopeAI product images, AI videos
LocationIndia
Live sitedoreme.in ↗

The challenge

DoReMe sells across a wide range of categories, from backpacks and sweatshirts to sunglasses and hair accessories. Each product needs several angles, marketplaces impose their own image rules, and campaign concepts change faster than a shoot schedule can keep up with. Doing all of that conventionally means either a permanent studio arrangement or a catalogue that always looks slightly behind.

What I built

Products are photographed and then enhanced and finished through an AI-assisted pipeline. Backgrounds are cleaned, lighting is normalised across the range and scenes are extended where a listing needs a different crop or context, with the product itself kept accurate throughout.

The result is a catalogue where a hair clip photographed in one session sits comfortably beside a backpack photographed in another, which sounds minor until you see a marketplace listing page where it is not true. Campaign variants can be produced from existing shots rather than booking new ones, so testing a second creative direction costs a day rather than a fortnight.

Outcomes

Consistent finish across a mixed product rangeMultiple angles prepared per product
  • Consistent finish across a mixed product range
  • Multiple angles prepared per product
  • Campaign variants produced without new shoots
  • Assets sized for marketplaces, store and social
Gallery

Project visuals

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