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Planning, building and growing business websites. One person accountable for all of it.
I go through your site three ways: as a buyer trying to get something done, as a search engine trying to understand it, and as an AI assistant trying to summarise it. Automated crawling and performance tooling handle the measurable parts. The rest is manual review of clarity, structure and the points where visitors give up.
What you get is a short, ordered list of fixes. Not a forty-page PDF that goes in a drawer.
Conventional search still sends most of the traffic. AI assistants increasingly shape which name a buyer arrives with. Both need work, and they need different work. Technical SEO, content structure and metadata cover the first. Quotable facts, clean markup and answer-shaped content cover the second.
Running on client sites including TBT Group and Alexis, both structured around the questions their buyers put to AI assistants.
Corporate sites, marketplaces serving several audiences at once, catalogues running to thousands of pages. Built on a lean stack, without page builders, and held to a two-second load budget from the first commit rather than optimised for at the end.
Recent builds include FinnUp, Affillo, Prejag Holidays and Diet Shaala.
Lifestyle imagery and short vertical video generated from your own product photography. Every image gets checked against the physical product before it goes out, because an image that flatters the item into something it is not will come back as a return.
Currently in production for Benekleed and DoReMe.
Most abandoned carts are an unanswered question rather than a pricing problem. Full specifications where people look for them, reassurance placed at the moment of hesitation, short checkouts with UPI and cash on delivery given proper prominence, and pages quick enough that nobody leaves while waiting.
Small repairs first. Redesigns are usually the expensive way to solve a cheap problem.
Technical SEO and Core Web Vitals, an accessibility and content review, a walk through the path a customer takes to enquire, and a check of what AI assistants currently say about your business. You get back an ordered list of fixes rather than a report.
It means structuring your site so that ChatGPT, Perplexity and Google AI Overviews name your business when someone asks them a relevant question. Whether you need it depends on whether your buyers research before they buy. Most now do.
It starts from real photographs of your product, then builds scenes and model variations around them. It costs far less than shooting every season and keeps colourways looking consistent. I usually run a pilot batch first so you can compare the output with your existing photography.
Yes. Concepts, reusable post templates, launch and event creative, and copy written to sound like the business rather than like a template. Currently running for Tirupathi Balaji Traders, Alexis and FinnUp.
Both. Builds are usually fixed scope with a defined end. Search and growth work runs monthly, because it does not produce much in the first few weeks and then keeps producing after that.
I do. The person who looks at your site is the person who builds the fix and answers the phone. There is no account manager in between.
Social Media Creative & Content
Creative for Instagram, LinkedIn and paid placements, built as a set of reusable templates. The point is that a feed viewed all at once should look like it came from one company, which is hard to achieve when every post is designed from scratch.
Running for Tirupathi Balaji Traders, Alexis and FinnUp.