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Things worth writing down from building and fixing client sites. Written to be useful rather than to hit a word count.
ChatGPT, Perplexity and Google AI Overviews are already answering your customers. Here is how to structure a site so it gets quoted rather than skipped.
Most performance advice online is copied from other performance advice. These are the changes that reliably shift LCP, INP and CLS on real client sites.
How generative tools fit into a real product catalogue workflow, what the output is genuinely good for, and where an actual camera still wins.
A priority order for small and mid-sized businesses, drawn from work across interiors, travel, health and B2B platforms.
The same handful of issues appear on site after site. Check yours against this list before you pay anyone to tell you the same thing.
Before rebuilding your store, fix the product-page doubt, the checkout friction and the mobile load time. Field notes from replatforms and D2C work.