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Diet Shaala

Coaching brand site with per-programme landing pages, WhatsApp-led enquiry and content built to capture high-intent health searches.

Diet
IndustryNutrition & Wellness
ScopeWebsite, Offer funnels, Courses
LocationBengaluru

The challenge

Diet Shaala runs seasonal cohort programmes, each with its own dates, pricing and audience, and most visitors arrive from Instagram or a WhatsApp forward rather than from search. The site had to launch a new offer quickly, convert people who came in warm from social, and still do useful organic work in the background between launches.

What I built

The homepage carries a rotating hero for whichever programmes are live, and each programme has its own landing page with dates, pricing and what is actually included. Calls to action open WhatsApp with a message already composed, because that is where this audience is comfortable and asking them to fill a form loses people.

Success stories appear as cards with real numbers and durations, backed by video testimonials for the ones who agreed to be filmed. Underneath the offers sit condition pages for PCOS, thyroid, diabetes, fatty liver, perimenopause and teenage obesity, which is where the high-intent search traffic lands. A courses area, a recipe library and a blog give returning visitors a reason to come back between programmes, and a client login supports delivery once someone enrols.

Outcomes

Landing page per programme with its own offer mechanicsWhatsApp-led conversion paths with pre-filled messages
  • Landing page per programme with its own offer mechanics
  • WhatsApp-led conversion paths with pre-filled messages
  • Condition pages targeting high-intent health searches
  • Courses, recipes and blog for returning visitors
Gallery

Project visuals

dietshaala.com
Diet Shaala — program landing pages and conversion funnels
Diet Shaala — program landing pages and conversion funnels

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